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Stephany Tullis

Small town charm, larger than life characters

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July 18, 2019

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What Makes my Readers Happy?

February 14, 2018

 

 

 

I thought it would be fun to see what my readers (who are primarily female) would like to give and/or receive for Valentine's Day this year.

 

I shared the following list of traditional gifts that are given or received each year for Valentine's Day in one of my monthly newsletters:

 

FEMALES

  • Flowers, in particular, roses!

  • Chocolate (Sweets for the sweet go together like 'hand in glove')

  • A card or personal romantic poem and/or notes

  • Jewelry

  • Perfume

MALES

  • Underwear (with hearts)

  • A watch

  • A shirt/tie

  • Robe/slippers

  • Cologne

    Today as I reviewed my Reader responses, I decided to revisit national data as reported the day before Valentine's Day to compare my Reader choices with those of the general public. The info is quite interesting! You might agree with me after taking a peek at the following!

 

  • Americans will spend $19.6 B on Valentine's Day this year

  • The average person will spend more than $150

  • $ 4 B on jewelry

  • $2 B on flowers

  • The average person will spend $140

  • 94% of people want to receive candy or chocolate

  • 20% of consumers will buy gifts for their pet (s)

SOURCE: National Retail Federation

 

 

STEPHANY'S READER POLL

I'm excited to share the results from my newsletter poll and was excited that Readers took the time to not only share their choice(s) but to also explain why they would give or hope to receive the gift selected. 

 

Readers were instructed to choose one of the following options and explain their preference. Choice and Percent (rounded)                                                                                                  

 A dozen long stemmed roses ~~0 (flowers mentioned-not long stem roses)

 

A diamond (or other) ring/necklace/bracelet~~ 7

 

Dinner at your favorite restaurant* ~~11 

 

A Valentine's Getaway* ~~5

 

A Spa Gift Certificate ~~18

 

A box of your favorite chocolate candy ~~14

 

Dinner at home* ~~16

 

Other~~18

*With your spouse or partner

 

 

I'm thankful to all my readers who participated in my survey. The lucky winner will be officially announced today and thanks to you for stopping. Feel free to leave a comment below and share your Valentine's Day gift and/or celebration. Would love to hear from you. Don't forget to sign up below for my Newsletter.

 

I hope your Valentine's Day is filled with love, peace & joy! From me and some of my favorite characters to you!

 

 

 

 

 

 

 

 

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